Under the vision of Government of Punjab, DRTA and Al-Abrar Associates (Pvt.) Ltd. in collaboration with ZonG
Flutter, bring “Tabeer” Van service for the commuting women of Islamabad/ Rawalpindi
February, 2014: Taking further the Government of Punjab’s objective of women empowerment, Al-Abrar
Karachi – 7th
Associates, RTA (Regional Transport Authority) and ZonG have joined hands to launch a Women Exclusive Van service –
“Tabeer” for the commuting women of Islamabad/ Rawalpindi.
Lack of safe, secure, comfortable and economic transport is one of the reasons that even skilled and educated women are
unable to break out of the cycle of grinding poverty. In rush hours men crowd bus stops resulting in delay and frustration for
women. To provide a sustainable solution to this issue, DRTA has taken a revolutionary step of Project Tabeer in collaboration
with Al-Abrar Associates, sponsored by Zong Flutter to allow every woman the right to avail convenient transport facility to
commute for work.
Expressing his views on the Project Tabeer initiative, Mr. Awais Manzoor Tarar, Secretary DRTA said, “With the very first
initiative of its kind taken by private sector, DRTA in collaboration with Al-Abrar Associates and support of Zong wishes to
take the endeavors of Government of Punjab for women’s empowerment to a new level. Public Transport is one area where
we feel women face a number of problems and hence we couldn’t think of any better platform than a dedicated van service
for the working women of Islamabad and Rawalpindi which will offer them a safe and easy commute.”
12 exclusive branded vans will facilitate women, in not only commuting between the twin cities, but also serve as a hub of
information on ZonG Flutter packages with the added advantage of allowing women to avail recharge facility on the go. This
is in line with Zong Flutter’s tagline, “Meri dunya, Merey khwaab”, specifically dedicated to help women realize their dreams.
Project Tabeer is yet another step in that direction. Speaking on sponsoring Project Tabeer, Ms. Esna Bhatti, Product
Manager Flutter, ZonG said: “We are grateful to RTA, Al-Abrar Associates and the Government of Punjab in turning the
Tabeer project into a reality. Since ZonG Flutter is all about females, the project was a natural fit with the values that ZonG
Flutter stands for. Hence, we decided to become the principal sponsors of the project”.
Sharing her thoughts on Project Tabeer, Ms. Nabila Yazdani – Deputy Director HR, ZonG said, “At ZonG, we are sensitive
to the many problems faced by Pakistani women to stand up for their rights and understand the hurdles faced by Pakistani
women every single day. Hence, Tabeer is our way of letting women in Pakistan know that we respect their ambitions and
want to become active partners in helping them achieve a prominent status in the society”.
Talking about the project, Mr. Ali Hamdani, CEO Al-Abrar Associates said, “We are pleased to collaborate with ZonG,
Government of Punjab and RTA to bring together this very special project. Al-Abrar, Government of Punjab and ZonG Flutter
share a common goal of facilitating the women of Pakistan. There could be no better way of empowering the women of
Punjab than launching Project Tabeer, women exclusive van service providing them a safe and comfortable commute facility
to get a step closer to their dreams and ambitions. We plan to expand this facility in other areas of Punjab after initial success
in the twin cities”